'Do not handle with care' - it says on quite an outwardly modest A1923 (formerly Augusta) carton box, and actually it occurs to be pretty much the essence on the brand.
Simone Cecchetto, the creator standing behind the brand, is acknowledged as an artist whose medium is the materials his shoes are made of. A leather expert, who had been a part of the legendary Carpe Diem team, the brand that pioneered artisanal “slow” fashion, he admires different types of animal skin and its individuality, and even every single piece of the same styles has its own story. The artisanal tanning method, based on long-standing research, reveals these stories and gives each A1923 owner his own unique variation, which he'll be proudly wearing for years as the part of his own skin and body. As we're all created unique by some creator, if you like it this way.