11 By BBS TOWEL 11 Logo Beach Towel with Elastic
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Inspired by Boris Bidjan Saberi’s passion for numerology, his line 11 by BBS was launched at the 11th hour of the 11th day of the month and comprises 11 garments and 11 accessories. With streetwear at its heart, the line is all about limited editions, collaborations, and materials and treatments: think Japanese selvedge denims, heavy canvas, ripstop, translucent and other technical fabrics.
Saberi’s signature layering is still key in 11 by BBS, but the silhouettes are more rigid and boxy, the edges harder, and the colour scheme more reliant on sharp contrasts: the line oozes street-smart, bold and assertive energy. Its street credentials are exacerbated by the functionality of the garments that feature cargo pockets, hoodies and other utilitarian details. No wonder 11 by BBS is synonymous with “contemporary” for fashion congnoscenti of all ages who flaunt the numerical logo at Paris Fashion Week parties.