Yid Phrogma
Beads Neck Long Shirt

Founded by Chinese designer Li Yuxuan, a graduate of Central Saint Martins, the label was established upon her return to China to create collections that reflect her unique vision. Deeply rooted in Tibetan culture, folklore, and spirituality, the brand draws on centuries-old traditions, translating them into contemporary design through artisanal techniques, intricate prints, hand-worked embellishments, and thoughtful cuts and silhouettes.